Google Business Profile (GBP), formerly known as Google My Business, is an indispensable tool for businesses of all sizes. Serving as Google’s repository of information about your business, GBP plays a crucial role in shaping the first impression potential customers have when they search for your business online.
A properly managed GBP is one of the most effective ways to drive revenue and growth for your business by linking online activity with offline conversions by increasing phone calls and in-store visits.
By harnessing the power of Google Business Profile, you can reap a multitude of benefits that directly impact your online visibility and business success: